Gender-Differentiated Production Features in Toy Commercials

Daniel Chandler; Merris Griffiths

doi:10.1207/s15506878jobem4403_10

Gender-Differentiated Production Features in Toy Commercials

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Gender-Differentiated Production Features in Toy Commercials. / Chandler, Daniel; Griffiths, Merris.

In: Journal of Broadcasting and Electronic Media, Vol. 44, No. 3, 01.09.2000, p. 503-520.

Research output: Contribution to journal › Article › peer-review

Author

Chandler, Daniel ; Griffiths, Merris. / Gender-Differentiated Production Features in Toy Commercials. In: Journal of Broadcasting and Electronic Media. 2000 ; Vol. 44, No. 3. pp. 503-520.

Bibtex - Download

@article{053e49edf68f45379f208af0cb1db2ee,

title = "Gender-Differentiated Production Features in Toy Commercials",

abstract = "Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The current study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statistically significant differences were found for the same features and also for camera work.",

author = "Daniel Chandler and Merris Griffiths",

note = "Chandler, D., Griffiths, M. (2000). Gender-Differentiated Production Features in Toy Commercials. Journal of Broadcasting & Electronic Media, 44 (3), 503-520.",

year = "2000",

month = sep,

day = "1",

doi = "10.1207/s15506878jobem4403_10",

language = "English",

volume = "44",

pages = "503--520",

journal = "Journal of Broadcasting and Electronic Media",

issn = "0883-8151",

publisher = "Taylor & Francis",

number = "3",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Gender-Differentiated Production Features in Toy Commercials

AU - Chandler, Daniel

AU - Griffiths, Merris

N1 - Chandler, D., Griffiths, M. (2000). Gender-Differentiated Production Features in Toy Commercials. Journal of Broadcasting & Electronic Media, 44 (3), 503-520.

PY - 2000/9/1

Y1 - 2000/9/1

N2 - Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The current study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statistically significant differences were found for the same features and also for camera work.

AB - Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The current study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statistically significant differences were found for the same features and also for camera work.

UR - http://hdl.handle.net/2160/35912

U2 - 10.1207/s15506878jobem4403_10

DO - 10.1207/s15506878jobem4403_10

M3 - Article

VL - 44

SP - 503

EP - 520

JO - Journal of Broadcasting and Electronic Media

JF - Journal of Broadcasting and Electronic Media

SN - 0883-8151

IS - 3

ER -