Absolute Essentials of Entrepreneurship

Authors Organisations
Type Book
Original languageEnglish
Place of PublicationAbingdon
PublisherTaylor & Francis
Number of pages122
ISBN (Print)9780367353322
Publication statusPublished - 10 Jul 2020
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Abstract

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.