A Fast and Frugal FinanceBridging Contemporary Behavioral Finance and Ecological Rationality

Authors Organisations
Type Book
Original languageEnglish
Commissioning bodyElsevier
Number of pages276
ISBN (Electronic)9780128124963
ISBN (Print)9780128124956
Publication statusPublished - 19 Nov 2019

Publication series

NamePerspectives in Behavioral Economics and the Economics of Behavior
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This is a book project commissioned by Elsevier Inc. USA. The book will give a road-map for applying the Gerd Gigerenzer's "fast and frugal" reasoning to solving problems in Accounting and Finance, Earnings management, Asset pricing, etc. The key themes will be the role of uncertainty as opposed to the risk and the benefits of a "less is more" approach to financial forecasting.


  • Fast, Frugal, Accounting, Finance, behavioural economics, Behavioral Finance, Earnings Management, Momentum, Earnings Streak, ecological rationality, bounded rationality, heuristics, asset pricing