Dr Julie Abbott PhD, MA, FCIM, FHEA, PGCTHE, Chartered Marketer

Lecturer in Marketing

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Aberystwyth Business School

Phone: 01970 622204


Julie Abbott is a lecturer in marketing for Aberystwyth Business School. Julie has an extensive background in project management, business consultancy and marketing.  Before working at the University, Julie worked as a marketing consultant specialising in Strategic Marketing, CRM/Customer Care; a marketing trainer; and EMEA market manager for a global blue chip.

Julie gained her Chartered Marketer status with the Chartered Institute for Marketing (CIM) in 2000 and is a Senior Examiner for CIM in Strategic Marketing. She holds a PhD in Rural Entrepreneurship and Consumer Behaviour.  Her research interests include Welsh rural entrepreneurs, particularly equestrian businesses.  She is currently part of the Welsh Endurance team.

Julie is a member of the Welsh Endurance team with her horse TM Valentino.


Julie teaches a range of marketing modules at all levels and has a particular interest in marketing strategy and planning.

Research interests

Julie's research centres on small rural businesses and how they market themselves for success.  This includes values, trust and networks as well as increasing customer lifetime value.