Dr Ian Harris BSc (Hons), PhD, SFHEA


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Aberystwyth Business School

Postal address
Aberystwyth University
Cledwyn Building
United Kingdom of Great Britain and Northern Ireland
Phone: 01970 622255


Ian has blended academia with business over the preceding 30 years. Having experience in FMCG operational management with Walmart, Strategic and Tactical consultancy for numerous FTSE 100 companies in Business Intelligence, Data Warehousing and E-Business. He was also part of the team (Programmes Director) that captured the biggest Venture Capital investment in Welsh history (Ubiquity, VOIP) and has recently been responsible for the Digital Marketing at a University. In addition to Ian's teaching and research interests he still consults for various commercial segments and is never happier than when he's crawling through data looking for business insights and improving the bottom line.

Ian has taught in Higher Education for over 20 years. With particular specialism in Digital Marketing.


  • Consumer Behaviour
  • Marketing Communications - Digital and SME based
  • Web and Mobile User Experience (UX)
  • Digital Strategy
  • Social Media
  • Web Analytics
  • Copywriting
  • Digital Advertising
  • Search Engine Optimisation and Search Engine Marketing
  • Campaign Development and Execution
  • Helping Start Up and Small Business with their Digital Marketing


Degree Scheme Coordinator: Marketing

ABS: Marketing Director

FBaPS (Faculty): Marketing Coordination


AB27220: Consumer Behaviour

MM30520: Marketing Communications

MM30620: Digital Marketing

MM30220: Applied Marketing Management

Research interests

Technology Acceptance: Exploring how stakeholders adopt technology, particularly the formation and alteration of motivations and attitudes

Chinese Born Globals: Exploring the factors that lead to successful born-global firms

Digital Persuasion and Influence: Exploring how imagery and semiotics impact attitudes and behaviour in digital environments

In addition to this personal research, Ian also supervises 8 PhD level students (3 PhD and 5 DProf)