Conceptualising commitmentA thematic analysis of fans of Welsh rugby

Awduron Sefydliadau
  • Gareth Hall(Awdur)
  • David Shearer(Awdur)
    Prifysgol De Cymru | University of South Wales
  • Rob Thomson(Awdur)
    Prifysgol De Cymru | University of South Wales
  • Gareth Roderique-Davies(Awdur)
    Prifysgol De Cymru | University of South Wales
  • Peter Mayer(Awdur)
    Prifysgol De Cymru | University of South Wales
  • Ross Hall(Awdur)
    Prifysgol De Cymru | University of South Wales
Math Erthygl
Iaith wreiddiolSaesneg
Tudalennau (o-i)138-153
Nifer y tudalennau16
CyfnodolynQualitative Research in Sport, Exercise and Health
Rhif y cyfnodolyn1
Dyddiad ar-lein cynnar22 Chwef 2012
Dangosyddion eitem ddigidol (DOIs)
StatwsCyhoeddwyd - Maw 2012
Gweld graff cysylltiadau
Fformatau enwi


Sports fans derive much of their self-concept from their group membership and committing to a specific team is an essential component of fandom. Few studies,however, examine how sports fans commit to their team, or what commitment means for them. An exploratory qualitative study was, therefore, conducted to investigate sports fans’ understanding of commitment. Using focus groups, Welsh rugby fans from three regions in Wales discussed their commitment to their favourite team. Thematic analysis was used to interpret Welsh rugby fans’ dominant thoughts about their commitment where four themes were identified in the data: affective loyalty, involvement, distinctiveness
and individualism. In general, sports fans distinguished between different types of commitment and used commitment as a means for evaluating in- and out-group fan behaviour, as well as for personal image management. Future research could build on the present study by using these themes to develop a measurement scale for assessing fans’ commitment to their team